A-Plan by Volvo

A-Plan by Volvo

The Pixel Shop and Birchmark create a system that drives serious results for Volvo
Billboard Image
Client logo
  • Volvo
  • Digital strategy
  • Responsive design
  • Front-end development
  • Content management
  • Custom development
Website award

Connecting companies with world-class vehicles

A-Plan by Volvo—one of Volvo's Special Sales Programs—provides active employees of select partner companies and organizations the opportunity to purchase or lease new Volvo products at pre-negotiated prices in combination with retail sales incentives. In partnership with our friends at Birchmark, we were asked to do a complete overhaul of the back-end system that powers the program, as well as a redesign and rebuild of the member experience. Over time, this project has grown and become not just a membership program, but also a sales tool for Volvo's retailers and corporate users

Website image



PINs created


Partners and organizations


Custom applications


Kentico Site of the Year

Best Business Service Site

A back-end system which gives administrators a high level of control

The new A-Plan by Volvo website back-end is the force that the drives the promotions, discounts and incentives, vehicle models, partner and user management and much more, giving administrators full control over the data and features that drive the system. Along with a new front-facing website, The Pixel Shop created a system with a login that empowers clients to generate discount PINs to later be redeemed at a Volvo Car retailer.

These changes have increased the number of PINs generated over the years and placed A-Plan by Volvo as one of the most important contributors to Volvo sales in the United States. And it keeps growing every year.

Features implemented

Features implemented

  • Generic API can be used by a variety of partners, including car brokerage and dealership websites
  • Inbound integration with ERP system allows for lifecycle reporting of generated
  • Outbound integrations with CRM and lead distribution systems
  • A comprehensive suite of reporting tools that enable the client to easily track leads and sales
  • Complex and custom workflows
  • Sign in interface with different levels of access and permission
  • Kentico integrated email marketing platform


project notes



The Pixel Shop provided a total rebuild of the A-Plan by Volvo experience, introducing new membership level specific content, promotion pages and a new admin portal for dealers and agents to access and validate promotion info and PIN codes. An intuitive CMS allows users to create and manage content quickly and easily. The Pixel Shop has developed an ongoing relationship with Birchmark and Volvo, and continues to maintain and expand the growing A-Plan by Volvo system.



Working with a global brand like Volvo requires a strict adherence to guidelines and conventions, but also the creativity to think outside the box when interpreting those rules for new applications. The A-Plan system fits perfectly into the Volvo family, while keeping it’s unique user base top of mind when presenting UX and visual design solutions. A-Plan is a clean and modern site, showcasing dynamic product photography and presenting valuable information in a straightforward and easy to navigate way.

project management
project management

project management

A-Plan is an ongoing project with new features in constant development. There are no "final solutions” as this is an iterative project that looks at numbers, market needs and user feedback to continue to provide relevant and profitable solutions. For this reason project management has played a vital role in communicating, interpreting and relaying information between the client and our internal team.

The Pixel Shop's strategy has always been to provide high-quality solutions, adhere to the client's requirements and deliver quickly and effectively.

Creating innovative solutions that translate into real results for Volvo

At the onset of this project, the goal was to develop a simple benefits management system for Volvo's partner companies. Over time this system has gained traction and internal visibility, and developed into a strategic sales tool for Volvo that, year in and year out, represent a larger portion of Volvo’s total year-round sales in the United States.

let's make something great together!