Ontario Racing

Ontario Racing

A new way to experience the excitement of horse racing
Billboard Image
Client logo
  • Ontario Lottery and Gaming Corporation
  • Front-end development
  • Content management
  • Custom development
  • Project management

A voice for the Ontario horse racing industry

Ontario Racing is a non-profit horseracing industry association. It is responsible for connecting the industry with the government and the general public. The Pixel Shop teamed up with Ontario Racing to implement a visually updated site (designed by Juniper Park) on a new Kentico platform, and improve upon the functionality and user experience of one of the main communication outlets for the organization.


Pages Created





Developing a intuitive and flexible system that scales with ease

The new site improves the experience for both users and site administrators. The use of drag and drop widgets and a straightforward CMS allows site editors to easily create new pages, edit content, and keep the site fresh and relevant without much effort. All the widgets were created following new brand guidelines and developed as a system to allow maximum flexibility while maintaining visual integrity.

With a new look and feel, Ontario racing becomes a tool for fans to plan their visits and stay up-to-date with the latest industry news. Some of the new and improved features include interactive maps and event schedules that allow users to plan their experiences both on and off track.


Content Migration

A considerable part of this project was migrating content from the old website and fitting it into the new site structure and taxonomy. The Pixel Shop created custom scripts to migrate content, consolidated large amounts of information, and simplified configuration in order to make the move over to Kentico smoother.

Design Support

The primary design work was completed by an outside agency. Our design team played a supporting role in the development phase with the creation of a style guide. This helped to flesh out the components of a new visual system and support the development team in the implementation of the new designs.

let's make something great together!